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BRA Day 2014

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Wednesday, October 15, 2014

Breast Reconstruction Awareness (BRA) Day is an initiative designed to promote education, awareness and access for women who may wish to consider post-mastectomy breast reconstruction.

The third annual BRA Day will take place on October 15, 2014.

The BRA Day 2014 theme is BRAve Face.

This year we recognize the many faces of breast cancer and the unique journey of every person facing a breast cancer diagnosis. Breast cancer does not discriminate. And while every journey is unique – all breast cancer patients have the right to know their reconstruction options. So help spread the word!

What does Organ, Eye and Tissue Donation have to do with Breast Cancer Reconstruction?

Breast reconstruction is achieved through several plastic surgery techniques that attempt to restore a breast to near normal shape, appearance and size following a mastectomy. There are three main procedure steps in breast reconstruction: creation of a new breast mound, touch-ups of the reconstruction and possible modification of the opposite breast in patients having a mastectomy of one side, and creation of a new nipple and areola.

To aide in breast reconstruction, plastic surgeons use donated tissue to act as a scaffolding in providing additional protective layers under the muscle for the implant in the patient. This sling is a biologic mesh made possible by the gift of donated tissue.

Breast Reconstruction Information

Many women eligible for breast reconstruction following cancer surgery are not being informed of their options. All women should know their options. It's time to close the loop on breast cancer.

Studies have revealed:

  • Eighty-nine percent of women want to see what breast reconstruction surgery results before undergoing cancer treatment.
  • Less than a quarter (23 percent) of women know the wide range of breast reconstruction options available.
  • Only 22 percent of women are familiar with the quality of outcomes that can be expected.
  • Only 19 percent of women understand that the timing of their treatment for breast cancer and the timing of their decision to undergo reconstruction greatly impacts their options and results.