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College Campaign Abstract

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Project Title: A Multi-Campus Classroom Intervention to Increase Organ and Tissue Donation

Principal Investigator: Carla Williams, MPA, New York Alliance for Donation, Inc.

Principal Researchers: Thomas Feeley, PhD, Research Assistant Professor, University at Buffalo; Anita Pomerantz, PhD, Professor, University at Albany

Primary Applicant Institution: New York Alliance for Donation, Inc.

Other Consortium Organizations: University at Buffalo, University at Albany

Purpose: The purpose is to increase the number of college students in New York who communicate their intent to donate by enrolling in the New York State Organ and Tissue Donor Registry and notifying their family members of their enrollment decision.

Research Questions:

  1. To what extent do students who have participated in the communication campaign practicum obtain greater awareness of OTD, have more accurate knowledge of OTD, have more favorable attitudes toward OTD, are more likely to sign the registry, and are more likely to discuss OTD with family members than students of comparable year and major?
  2. Which aspects of the classroom intervention have the greatest impact on students’ decision to sign the Registry and inform next-of-kin of their decision?
  3. To what extent are students who know student-participants in the communication campaign practicum more likely to sign the registry and inform next-of-kin than students who do not know the students in the course?
  4. To what extent are students who participate in campaign activities more likely to sign the registry and inform next-of-kin than students who do not participate in campaign activities?
  5. What are the barriers reported by college students regarding initiation of conversations about OTD with family members?
  6. What methods do students use to overcome these barriers?

Proposed Intervention: Public communication course promoting OTD that requires students to devise and execute campus-wide campaign to increase declaration rates and family discussion.

Geographic Location of Intervention Sites: Buffalo and Albany, New York

Length of Project in Years: 3 years

Outcome Measures: Number of students enrolled in New York State Organ and Tissue Donor Registry and number of students who discuss their consent decision with family members.

Research Summaries

To determine the effect of the classroom activities and the campus campaign, five studies were conducted. The first two studies are qualitative conducted by Dr. Anita Pomerantz of the State University of New York at Albany. The remaining three are quantitative conducted by Dr. Thomas Feeley of the State University of New York at Buffalo.

  1. The practices that students use in conversations with family members 1) to initiate discussions about organ and tissue donation and 2) to meet and counter apathy, resistance, hostility, and/or antipathy expressed directly or indirectly by other family members.
    Click here to view Year 1 research results.
    Click here
    to view Year 2 research results.
    Click here
    to view Year 3 research results.
  2. The perception of the students in the intervention courses regarding the effects of course-related activities on their attitudes and actions related to organ and tissue donation (OTD). Changes in their thinking about and commitment to OTD, their attitudes and actions related to OTD, and the conversations they had about OTD during the semester with friends and family members are being studied.
    Click here
    to view Year 1 research results.
    Click here
    to view Year 2 research results.
    Click here
    to view Year 3 research results.
  3. The impact of a campus-wide campaign on the campus-wide student population regarding attitudes and intentions toward organ and tissue donation (OTD), registry signing rates, and willingness to discuss OTD with friends and family.
    Click here to view Year 1 research results.
    Click here
    to view Year 2 research results.
    Click here
    to view Year 3 research results.
  4. The impact of a campus-wide campaign on the students conducting the campaign regarding attitudes and intentions toward organ and tissue donation (OTD), registry signing rates, and willingness to discuss OTD with friends and family.
    Click here
    to view Year 1 research results.
    Click here
    to view Year 2 research results.
    Click here
    to view Year 3 research results.
  5. The impact on the social network of students who decide to sign organ donation registry cards.
    Click here to view Year 1 research results on the sources of influence on students’ decision to enroll in the registry.
    Click here
    to view Year 2 research results on the sources of influence on students’ decision to enroll in the registry.
    Click here
    to view Year 3 research results on the sources of influence on students’ decision to enroll in the registry.