PROMOTING ORGAN DONATION TO YOUNG ADULTS THROUGH NEW MEDIA

HRSA funded a Public Education grant that showcased a viral marketing campaign that was implemented to increase knowledge of organ donation and to  encourage New York residents to sign up as organ donors.   This project replicated other successful viral marketing efforts and an online presence was created on YouTube and Facebook.  Content was designed to target and influence young adults, and the sites are linked to the New York State Donate Life Registry.