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Recent News

Campaign4Life Website Goes Live

February 3, 2012

The campaign4life web site launched on February 3, 2012.  This HRSA funded campaign will support 20 teams this spring, beginning on March 1 and ending on March 31.  The time sensitive, competitive aspect to this campaign is intended to help potential donors decide and then take action.  Our hope is to increase the New York State Donate Life Registry numbers by an increase of 10,000 by 2014.  Check out the site at  If you have not already done so, become an organ, eye and tissue donor and help save lives! 

A DMV-Based Intervention to Increase Organ Donation in NYS

November 16, 2011

In September 2011, the Alliance was awarded a two-year HRSA funded grant entitled "A DMV-Based Intervention to Increase Organ Donation in NYS" to work in DMV offices educating customers and Motor Vehicles Representatives (MVRs) about organ, eye and tissue donation.  This will be accomplished through the use of Point of Decision (POD) materials including posters and enrollment cards with printed information on donation.

Increasing organ donation in New York through challenge campaigns: Campaign4Life

November 15, 2011

In September, the Alliance received a grant entitled "Increasing organ donation in New York through challenge campaigns," funded by the Health Resources and Services Administration (HRSA).   The campaign will be branded with the title, Campaign 4 Life, and the first challenge will begin on March 1 and end on March 31.  This is a two year grant, with campai